Together, we are leading South Tyrol’s hospitality industry into the future
JOIN hospitality highlights what South Tyrol’s hospitality industry already represents and what it will need in the future: motivated people, real opportunities, and a strong community.
The initiative is aimed at hotels and restaurants, employees, and new talents with the goal of developing South Tyrol’s hospitality sector in an attractive, people-oriented, and forward-looking way.
Our guide for South Tyrol’s hotel and restaurant sector
The mission statement provides a framework and common foundation for the new employer brand, JOIN hospitality. It defines what JOIN hospitality stands for, what it aims to achieve, and how this translates into concrete decisions and actions.
South Tyrol’s hospitality sector is visionary and a driving force. We inspire dynamic and attractive workplaces where authenticity, passion, and humanity are the focus.
A job in South Tyrol’s hospitality sector stands for passion, community, and opportunity. Hospitality is lived here, with a strong focus on people.
As an innovative, future-oriented, and responsible initiative, we are building an attractive employer brand for South Tyrol’s hospitality industry to inspire, attract, and retain employees.
Let’s promote the hospitality industry in the job market together
South Tyrol is an attractive place to live, to work in the hospitality industry, and to grow and help shape the future.
For us, people are at the heart of everything we do: We work with people and for people, with respect, team spirit, and warmth.
In most of the family-run hotels and restaurants, tradition and innovation come together to create a work environment that fosters professional growth.
South Tyrol is an extraordinary destination: a unique natural and cultural region for living and working.
Together, we highlight what makes our hotels and restaurants such exceptional employers. Working in South Tyrol’s hospitality sector is more than just a job: it is a choice driven by passion, quality of life, and opportunities.
Five dimensions for the future of South Tyrol’s hospitality sector
JOIN hospitality raises visibility for a sector that connects people and creates growth opportunities. Step by step, we are shaping the future of South Tyrol’s hospitality industry.
JOIN hospitality supports South Tyrol’s hotel and gastronomy businesses to develop as an attractive and socially sustainable employer.
Good work requires appreciation, opportunities for growth, and an environment where people want to stay.
We see the employer brand JOIN hospitality as an opportunity to set new standards for people, the economy, and the region.
JOIN hospitality creates opportunities for new generations and strengthens relationships, exchanges, and the community.
JOIN hospitality highlights the advantages of working in South Tyrol and inspires people to choose it as a place to work.
People who bring hospitality to life
Hospitality starts with people.
JOIN hospitality introduces personalities who shape South Tyrol’s hotel and restaurant sector. According to the motto “Think and live outside the box” we tell you their personal story and show real insights and individual paths.
Rooted in tradition. Driven by what’s next. As a young hotelier, Andreas is the third generation to run the hotel. The in-house baris a welcoming meeting placefor staff, guests, and the local community alike. With a strongteam supporting him, he also finds time for his passion and long bike rides in the mountains.
This is Andreas’ path.
Ready to start yours with us?
First exploring the world and then coming back to South Tyrol. After years of professional growth abroad, Johanna has rediscovered her home and runs the family business together with her siblings. Being a young hotelier and riding horses are her passions, which she can finally fully embrace and balance.
Johanna is firmly in the saddle for the future.
Are you ready too?
Noah loves to see and taste the result of his work immediately. For this reason, he decided on a cooking apprenticeship, which he has already completed successfully. Thanks to flexible working hoursand his employer’s unique location by the river, he can combine both of his passions today: Cookingand fly fishing.
“Because I love what I do!”
How attractive is your business to your employees?
The Readiness-Check provides you with an initial assessment of how your hotel or restaurant business is performing in key areas such as organization, leadership, employee development, and recruitment.
With just a few clicks, you can identify your strengths and areas for improvement and receive personalized recommendations to strengthen or further develop your performance as an employer. Over 200 businesses have already done the Readiness Check. Are you ready for your next step?
Latest news about JOIN
The latest developments, insights, and news about the initiative JOIN hospitality: Find the latest updates here!
Frequently asked questions about JOIN hospitality
You will find all the answers to the most important questions around the JOIN hospitality initiative.
The JOIN hospitality initiative aims to strengthen South Tyrol’s hotel and restaurant industry. The goal of this new employer brand for South Tyrol’s hospitality sector is to attract new talent and inspire employees over the long term.
JOIN hospitality is an initiative of the Hotel and Restaurant Keepers Association HGV in collaboration with associated companies and partners.
Whether it’s demographic change, global competition for talented employees, business development, or economic growth, the hotel and restaurant sector is facing challenges we aim to shape for the future. Through JOIN hospitality, we highlight what distinguishes the hotel and hospitality sector in South Tyrol as an employer and support its development.
JOIN hospitality is addressed to South Tyrol’s hotel and restaurant businesses, experienced professionals, new employees, career changers, and everyone who helps shape the tourism industry.
JOIN hospitality develops a strong, long-term employer brand for South Tyrol’s hospitality sector and inspires both experienced professionals and new talent to pursue careers in the hotel and restaurant industry.
Hotels and restaurants receive concrete support to prepare for changes in the workplace and to further develop as employers. In this way, JOIN hospitality is actively shaping the future of hospitality in South Tyrol.
The employer brand determines how a company is perceived as an employer. It conveys the values, corporate culture, unique selling points, and employee initiatives that set an employer apart.
South Tyrol’s hospitality sector has many innovative and family-run businesses. Here, the focus is on the person, the collaboration with the team, and hospitality. A wide range of businesses offer diverse career opportunities with excellent prospects in an attractive place to live with a high quality of life.
The hospitality industry offers you a wide range of career opportunities, an international environment, and excellent prospects for professional growth. Whether in service, the kitchen, the front desk, or the wellness area, in management, IT, or outdoor activities for guests, the hotel and restaurant industry includes more than 40 different job profiles.
Yes, that’s possible! Many hotels and restaurants in South Tyrol offer a quick start for career changers, as well as continuing education and development opportunities.
A good employer in the hospitality industry ensures regular working hours, fair pay, and recognition. In addition, hotels and restaurants promote good teamwork, a pleasant work environment, and development opportunities for their employees.
Yes, many restaurants and hotels in South Tyrol offer their employees professional and personal development, career prospects, and opportunities for promotion.
JOIN hospitality helps the restaurant and hotel sector in South Tyrol to build, strengthen, and promote their unique employer brand. This allows you to reduce your HR management costs and attract the right employees for your business.
Being part of JOIN hospitality is worth it. Your business benefits from the following advantages and services:
During the Readiness Check, you’ll analyze your business’s strengths and potential as an employer.
You’ll receive personalized recommendations for further developing your employer brand.
Your business will gain greater visibility as an employer, both within the network and through joint campaigns.
The Hotel and Restaurant Keepers Association HGV supports participating businesses through training and consulting.
Participating is easy: First, complete the Readiness Check, and then you can take advantage of other HGV (Hotel and Restaurant Keepers Association) services, such as the free initial coaching session. We also invite you to participate in the programs and events offered by JOIN hospitality.
The HGV’s Readiness Check is a practical online tool designed to help hotels and restaurants in South Tyrol identify their strengths and potential as employers. Businesses receive benchmark data and personalized recommendations to strengthen and further develop their employer brand.
You’ll answer questions about the organization and management of your business, opportunities for employee development, recruitment, and your employer brand.
After completing the questionnaire online, you will receive a personalized report containing the results, comparative data, and specific recommendations for action. Those who would like assistance with implementation can take advantage of a free initial coaching session with the HGV (Hotel and Restaurant Keepers Association).
Become part of JOIN hospitality!
If you have any questions about JOIN hospitality or would like to learn more about this initiative, please contact us, and we’ll be happy to get back to you.
At the HR Talk at the Green Luxury Hotel Pfösl, we’ll focus on exactly this journey: How do you transform what you feel and believe into a concept that works? And how can you consciously highlight and further develop the values a company already embodies? An afternoon for anyone curious – no matter if you already have a clear path in mind or are just getting started.
General information: This event will be held in German.
To showcase the diversity of today’s hospitality industry, our Facebook, Instagram, TikTok, and LinkedIn channels provide fresh, dynamic insights into the sector every day.
Our social media presence aims to highlight career development opportunities and professional prospects for potential employees while showcasing our partner employers.
With the message “People. Passion. Perspective.”, we aim to attract new talent and keep employees inspired for the long term.
Follow JOIN on social media if you don’t want to miss the latest from South Tyrol’s hospitality industry!
Take a look:
Tik Tok
At Green Luxury Hotel Pfösl, mindfulness is far more than a buzzword. It forms the foundation of the company’s entire philosophy – from the hotel’s sustainable approach to the way employees are led, supported, and valued.
Mindfulness at Pfösl means a conscious approach to four key areas: healthy nutrition, physical activity, mental balance, and an appreciation for beauty. It also includes responsibility toward employees and a commitment to providing a high-quality workplace.
Long-term employee retention is a central priority. Only when team members remain part of the company for many years can the organization’s values and culture be authentically lived and passed on to guests.“We want to succeed together” is one of the hotel’s core values. At the same time, another principle applies: even when someone leaves the company, this should happen with mutual respect and appreciation.
Particular emphasis was placed on:
Closeness in everyday work: involving employees, sharing meals, and maintaining regular communication
Responsibility & trust: giving young talents responsibilities early on and allowing room for mistakes
Positive leadership: leading by example and focusing on opportunities rather than problems
Living appreciation: showing genuine interest – not only during annual reviews
Despite challenges such as competition for skilled workers, one thing became clear: companies that focus on quality, consciously support apprentices, and foster a positive working environment create a workplace where people enjoy staying.
JOIN hospitality is more than just a brand – it is a movement for South Tyrol’s hospitality industry. The initiative has a clear goal: to inspire people about the diversity and opportunities within tourism, attract new talent, and retain existing employees in the long term. At the same time, JOIN hospitality supports entrepreneurs on their journey toward becoming modern and attractive employers.
An appearance that demonstrates one thing clearly: the future of hospitality in South Tyrol is collaborative, innovative, and full of opportunities.
