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Friends raising wine glasses in a traditional parlour, South Tyrolean dishes on the table.
Shaping the future

For a hospitality industry where people enjoy working and living

Anyone who works in South Tyrol should also enjoy living here. That takes attractive employers, good framework conditions and a hospitality industry that inspires people, offers them prospects and develops together.

That's exactly what JOIN hospitality is for.

What drives us forward

Five ideas for hospitality in South Tyrol

We position South Tyrol as an attractive region for employers

We show why it's worth working here.

We drive development forward together

We work together as an industry to keep improving.

We inspire with attractive working conditions.

That means fair working hours, development opportunities and appreciation in everyday work.

We do pioneering work.

We set standards in retaining and recruiting employees.

We shape the future

We think ahead to strengthen the industry in the long term.

Mission statement

Moving forward together

The JOIN hospitality mission statement sets the direction. It makes clear why we do what we do and how we achieve our goals. It provides orientation and helps to make the right decisions. Comprehensibly and on a common basis.

Purpose

South Tyrol's hospitality industry is a visionary and a source of ideas. We inspire with dynamic, inspiring and attractive workplaces where authenticity, passion and humanity are at the centre.

Vision

A job in South Tyrol's hospitality industry is passion, fun, community and prospects, where warm hospitality is lived and people come first.

Mission

Future-oriented, innovative and responsible, we are developing an attractive employer brand for South Tyrol's hospitality industry to inspire, attract and retain employees.

Why is an employer brand needed?

We open up opportunities for the working world of tomorrow

Demographic change, a shortage of skilled workers, rising expectations of employees and an industry that is changing. Numerous studies and analyses show: finding suitable employees and new talent is not getting easier. With JOIN hospitality we are already creating the conditions today to remain successful in the future.

  • The demand for employees is rising. At the same time, by 2035 there will be around 10,000 fewer people in work on the labour market in South Tyrol.

  • Hospitality offers a wide range of jobs, career opportunities and working models. We need to communicate these advantages more strongly and bring the industry's outdated image in line with reality.

  • Businesses and teams have changed. We need new models of leadership and new forms of cooperation and communication.

  • Many neighbouring regions are already positioning themselves as interesting employers.

Employer branding

Why an employer brand benefits everyone

Today's employees are looking for meaning, belonging and development. Why is it worth their while to work in your business? A clearly positioned employer brand conveys exactly that. It is a promise to employees and tells of the values, corporate culture, unique features and employee measures that distinguish the employer. This makes a strong employer brand the key to attracting the best talent, retaining employees in the long term and standing out from the competition.

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